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The PG Blog – Market trends

PromoGroup’s Blog section regularly provides tips and advice in the field of promotional items and corporate clothing. Suggestions, recommendations, identifications, top 10, new items, fashionable objects, all kinds of topics will be treated in order to properly advise you!

The 7 Marketing Trends in 2017

It's the New Year.  It is time to take a step back, to analyze all the things we did right during the past year in order to better define the marketing trends for the coming year.  What do we see on the horizon?  The market is changing, it is becoming modeled.  Through the Internet, customers [...]

When we only have 5 seconds to promote our corporate image…

Today everything becomes mobile … even publicity. Wrapping on vehicles is mobile publicity that is eye-catching, and visually compelling that will leave an impact on peoples’ memory.   Every morning, I see my neighbour’s car with the wrapping of his company. It is now strongly embedded into my memory, and even if I know by [...]

7 fascinating facts about the personalized embroidered cap

It’s always interesting to learn about clothing evolution. The daily clothing we wear day after day has something particular. We choose them carefully, their design is important and colours vary over the years. But how about the evolution of clothing up till now? The personalized embroidered cap has a fascinating history.   Did you know [...]

How can an eco-friendly promotional item create a buzz around my brand image ?

What could be the value add of an eco-friendly promotional item for customers?  What impact can this item have on a company’s brand? Let’s start by stating what an eco-friendly promotional item can be. In such an item, all manufacturing levels have taken into consideration an environmental concern, whether the raw materials used to produce [...]

The 9 Essentials on a Packing Checklist

Knowing exactly what to bring on vacations is often a daunting task for any traveler. What do we put on a packing checklist ?  Where do we begin ? Packing our suitcase can be really exciting because you know that pretty soon you’ll be out travelling somewhere. But this thrilling time can become a real [...]

Chocolate, a promotional product ?

Chocolate had long ago played a significant role in our society. If we look at the history of chocolate, we learn that cocoa beans have been used for trade and barter, to pay taxes or even to buy slaves. More than 1000 years BC, the Mayans were cultivating cocoa beans to make a hot foamy [...]

New Year healthy resolutions : Why not suggest a corporate sport apparel ?

Oh ! Oh !  With the Holidays behind, tired of having run out to so many parties, eating, drinking, not sleeping enough and above all with exhausted kids.   Back to work, we feel more tired and the boss might notice the lack of enthusiasm from his employees… Why not offer a corporate sport apparel [...]

Top 5 of 2015 most popular corporate gifts

November just took place, Christmas decorations begin to appear in boutiques, the weather is getting colder… and Holidays are knocking at our door ! This year, we’ll be celebrating once again Christmas on December 25th. Like the majority of people, you must be pretty busy, begging to have more than 24 hours in a day [...]

5 essential tips to choose the right promotional item

How should we promote an upcoming event? Well the promotional item is there to increase your event visibility! But still you need to choose the right promotional item that will distinguish your event from others.   Offering a winter clothing in summer time or a measuring tape to someone who works in an office might [...]

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